You Can Bank On

We’re probably not a whole lot different, you and I.  We both have certain needs that must be met in order to survive. We both live on some kind of a monetary budget. We need a certain amount of income each month in order to pay what we hope is a set amount of monthly expenses. Am I right?

Bankers, economists and marketers all understand this. They base their lives on it. You see, everything we do, every dollar we make or spend, can be broken down by the numbers and averaged out. Entire product lines and multi-million dollar marketing budgets are made and spent based on these numbers.

Let’s take a quick look at a few of these averages. Some of these numbers may surprise you. Then we’ll take a minute to look at some innovative and cost effective solutions that each of us can implement to help sqew these averages in our favor. (more…)